A group of 25 volunteering fans are taking turns manning the Mission Control office, monitoring social media conversation around the team and replying information to other fans. It is believed that fans understand those who are in the same side of sports interest more than others. Devil's fans who were luckily been selected for running mission control centre were in a great mood to work in a room stuffed by a bunch of latest technologies devices. Furthermore, fans are more than happy and could provide the most cohesive answers to those questions from other fans online.
It is a two ways interaction, because mission control dose not only work to engage fans, but also engage the team. A live 20-minute phone call follows during which staff and generals learn more about what is expected of them that day.
Mission Control Centre is staffed about six hours a day during the offseason, and as long as 12 hours on game days. Since Mission Control launched in February, the Devils’ Facebook following has nearly doubled to more than 192,000 fans, and the Twitter audience has grown to more than 28,000 followers.
The rapid increasing numbers of fans on each social websites brings New Jersey more sponsors as well, more website spaces for tickets, merchandises and advertisements. Among the elements under exploration for Mission Control during the next hockey season are an expansion into location-based social media and daily online deals for tickets and merchandise.Two ticket promotions that were run through Mission Control sold more than 850 tickets and generated nearly $18,000 in incremental gross revenue.
Krezwick, president of Devils Arena Entertainment, stressed, "This is a business initiative. This is all about conducting business in an organized fashion."
At the time more tickets are promoted online, the social media platform also helps Devil provided a better service to those customers by allowing everyone post any wrong information on website. Krezwick said, "We made sure everyone was versed in all the details of it...so they're able to respond to it immediately" if someone asks a question or posts incorrect information about the ticket offers. "If there is a call-in to a radio show that is incorrect or derogatory, our generals are going to be all over that. And noting they are being trained to correct misinformation via Twitter and other social platforms."
Devils owner Jeff Vanderbeek Said, “This new social media platform gives our fans the opportunity to get even more deeply invested in the team they love.”
If you are a sports nerd, in love with The New Jersey, and defenitely do not want to miss out any thing new about your loved team, then you cannot miss out "Mission Control"!
However, The New Jersey is not the only one created their online space centre for their fans, Dell and Gatorade, that have also built similar on-site social media centres.
No comments:
Post a Comment