Who
will use it, and what content those users are interested in?
SportsNerd is an open platform/
potential podium for sports clubs, sporting organizations, or even corporate organizations
and smaller businesses.
In order to justify the legitimacy of
our content we were considering that our blog is incorporated within the ABC GrandstandSport
digital version as ABC has a legacy and credibility of a national broadcaster. Otherwise
it is hard to imagine how we could have a credible / legitimate justification
for the content presented.
As it is outlined in the handout:
The
target audience is likely to have an interest in networking opportunities and /
or conversation facilitation. They might seek insights on the engagement in
digital sports marketing, or commercial development around the sporting world.
SportsNerd might also be a source of knowledge for those who want to know about
how well (or not so!) the competitors are doing in the ever-changing sports
landscape. The target audience of SportsNerd would ultimately be willing to
engage as opinion formers via SportsNerd social media platforms or via comment
sections under the articles, images and videos.
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