Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Friday, 7 September 2012

The Liu Xiang Story



As our social networking tools are developing fast, media spread things immediately all over the internet, the internet has been a platform for communication all over the world and it became crucial to our daily life. Discussion boards, chat rooms, social networking sites such as the popular Facebook, Twitter and Youtube, they create online spaces that people browse and discuss and comment on whatever they want.

Good news transmits fast, so do rumours. How did the media become a pressure to the atheletics? There is this well-known Chinese hurdler Liu Xiang, he has been a target of attention as well as attack since the 2008 Olympic Games. As a Chinese nation of glory that he won a gold medal in 2004 Olympics, he himself has been a big attention throughout the country. The major story started from his performance in 2008 Olympics that he was not able to finish his 110m hurdle competition due to his legs injury. After months of recovery, he started his hurdle again and has won awards in hurdle competitions. And soon in 2012, people in China put extra ultimate expectation and support to him but he fell down during the 110 hurdles first round after clipping the first hurdle.

The story went like :
“More than 38 million messages have been posted on Sina Weibo, China's equivalent of Twitter, with most critical of Liu and suggesting that he had "cheated" the public and that he had co-starred in a "world class farce" with CCTV.

Where Sina Weibo can be described as a Chinese Twitter that people put status on it that they can repost and comment. 38 millions! 38 millions of critiques on an national athletic after not winning anything from a competition and been commented that he was acting to fall down during the competition? In a personal point of view, why did athletics make themselves injured because they do not want to finish the competition after million years of practices? How does it make sense to everybody? Doesn’t he deserve respect rather than a situation like this that he has to face millions of people’s attacks? Especially when it comes to the internet platform, story could not be easily controlled because of its fast speed of sharing and reposting stuff on everywhere.   

Liu Xiang soon spoke to the media after seeing such over raging condition on the internet by his own nation. He said that he had really tried his best in the game that he tried to start the game even he knew that he had foot problems at that time, he thought he could do it. Unfortunately situation didn’t go like what he has expected. And he described that ‘I felt like I was lashed by a whip."

When everyone on the internet saying that Liu Xiang was cheating the public in his Olympics performance, Liu Xiang claiming that he was really in pain with his foot injury and wanted to try his best to finish the game. Who’s saying right, who’s saying wrong. No one knows. But it has obviously been a big pressure to athletics that they had to face such negative comments over the internet, BY THEIR OWN NATIONS. Serious huh?

"Mission Control" -- a new Media Platform for Fans, Sponsors and Money!

The expanding use of social media platforms is making big changes on how sports fans interact with their sports idols and the way sports teams raising funds. "Mission Control" is the online fans club of the New Jersey Devils, and it is looked after by fans themselves. This social media platform not only engage fans better, it provides more space for advertisements, and way of presell tickets.

A group of 25 volunteering fans are taking turns manning the Mission Control office, monitoring social media conversation around the team and replying information to other fans. It is believed that fans understand those who are in the same side of sports interest more than others. Devil's fans who were luckily been selected for running mission control centre were in a great mood to work in a room stuffed by a bunch of latest technologies devices. Furthermore, fans are more than happy and could provide the most cohesive answers to those questions from other fans online. 


It is a two ways interaction, because mission control dose not only work to engage fans, but also engage the team. A live 20-minute phone call follows during which staff and generals learn more about what is expected of them that day.





Mission Control Centre is staffed about six hours a day during the offseason, and as long as 12 hours on game days. Since Mission Control launched in February, the Devils’ Facebook following has nearly doubled to more than 192,000 fans, and the Twitter audience has grown to more than 28,000 followers.


The rapid increasing numbers of fans on each social websites brings New Jersey more sponsors as well,    more website spaces for tickets, merchandises and advertisements. Among the elements under exploration for Mission Control during the next hockey season are an expansion into location-based social media and daily online deals for tickets and merchandise.Two ticket promotions that were run through Mission Control sold more than 850 tickets and generated nearly $18,000 in incremental gross revenue.
  
Krezwick, president of Devils Arena Entertainment, stressed, "This is a business initiative. This is all about conducting business in an organized fashion."

At the time more tickets are promoted online, the social media platform also helps Devil provided a better service to those customers by allowing everyone post any wrong information on website. Krezwick said, "We made sure everyone was versed in all the details of it...so they're able to respond to it immediately" if someone asks a question or posts incorrect information about the ticket offers. "If there is a call-in to a radio show that is incorrect or derogatory, our generals are going to be all over that. And noting they are being trained to correct misinformation via Twitter and other social platforms."



Devils owner Jeff Vanderbeek Said, “This new social media platform gives our fans the opportunity to get even more deeply invested in the team they love.”

If you are a sports nerd, in love with The New Jersey, and defenitely do not want to miss out any thing new about your loved team, then you cannot miss out "Mission Control"!


However, The New Jersey is not the only one created their online space centre for their fans, Dell and Gatorade, that have also built similar on-site social media centres.